February 2, 2018
'Agile Marketing' has become the new key word in marketing strategy.
An agile marketing approach is one that can respond quickly to market changes in a cost-effective way.
So how can you implement this approach for your business?
Here is our Agile Marketing Approach in 6...
November 20, 2017
From a Cost Unit to Growing Your Business with Lead Generation and Brand Awareness!
November 11, 2017
GDPR stands for General Data Protection Regulation.
It is the most important most in data privacy regulation in 20 years.
Approved by the EU Parliament on 14 April 2016.
Enforcement date is 25 May 2018 - at which time those organizations in non-compliance will face heavy...
November 5, 2017
Twitter is a great social media platform that you can use to increase your brand spread awareness and visibility, generate leads and build a good followers’ base.
Twitter can be used both for B2B and B2C marketing, it is quick, easy and kind of forces you to be punchy i...
October 15, 2017
It is crucial to set up your audience before you start communicating.
This depends on the type of campaigns you are running and on your marketing objectives.
Generally speaking, your stakeholders can include:
Your company's senior management
Journalists and freel...
October 9, 2017
Online PR requires patience and a forward looking approach.
Here are some suggestions to make your online PR more impactful:
Be honest and transparent when you engage with your media contacts and stakeholders
Provide relevant and up to date information – this i...
October 3, 2017
September 29, 2017
How can you adopt an agile marketing approach?
Firstly, you will need an agile mind-set.
Think about transitioning from an orchestra (complex environment) to a jazz band (less complex and more improvisational). Not an easy transition, right?
To implement this transition...
September 22, 2017
Why is agile marketing relevant for your business?
With so much change driven by technology, marketers have to act and adjust their strategy at a very short notice and on multiple channels.
Although planning is still important, what is crucial is the ability to modify pl...
September 15, 2017