February 2, 2018
'Agile Marketing' has become the new key word in marketing strategy.
An agile marketing approach is one that can respond quickly to market changes in a cost-effective way.
So how can you implement this approach for your business?
Here is our Agile Marketing Approach in 6...
November 5, 2017
Twitter is a great social media platform that you can use to increase your brand spread awareness and visibility, generate leads and build a good followers’ base.
Twitter can be used both for B2B and B2C marketing, it is quick, easy and kind of forces you to be punchy i...
November 3, 2017
LinkedIn is one of the most used platforms in the B2B world and it is one of my favourites.
LinkedIn Marketing Solutions can help you engage with a targeted audience and build your thought leadership online.
To make an impact on LinkedIn
October 23, 2017
Online PR is a below-the-line marketing activity that uses online channels to increase brand presence and improve your brand image.
The main objective is to increase visibility and thought leadership by building long-term relationship with your key stakeholders.
October 9, 2017
Online PR requires patience and a forward looking approach.
Here are some suggestions to make your online PR more impactful:
Be honest and transparent when you engage with your media contacts and stakeholders
Provide relevant and up to date information – this i...
October 3, 2017
September 29, 2017
How can you adopt an agile marketing approach?
Firstly, you will need an agile mind-set.
Think about transitioning from an orchestra (complex environment) to a jazz band (less complex and more improvisational). Not an easy transition, right?
To implement this transition...
September 22, 2017
Why is agile marketing relevant for your business?
With so much change driven by technology, marketers have to act and adjust their strategy at a very short notice and on multiple channels.
Although planning is still important, what is crucial is the ability to modify pl...
September 14, 2017
One of the issues that keep entrepreneurs awake at night is how to be faster and more effective at growing their businesses.
When it comes to business development, marketing can definitively support such growth.
A common challenge is: how can a business implement a faste...
August 22, 2017