January 17, 2018
Consumer PR denotes any activity that targets consumers. Corporate PR refers not to the audience, but to the subject, suggesting a focus on an organisation itself (source PR Week).
So, whilst Corporate PR looks at your brand reputation in the long run, Consumer PR focus...
November 22, 2017
A media briefing book is a set of information on:
• media outlets you are targeting
• journalists' background and reporting style
• types of interview questions
How to build a media briefing book:
• Research past articles and recorded interviews
• Share info on how the jour...
November 20, 2017
From a Cost Unit to Growing Your Business with Lead Generation and Brand Awareness!
November 5, 2017
Twitter is a great social media platform that you can use to increase your brand spread awareness and visibility, generate leads and build a good followers’ base.
Twitter can be used both for B2B and B2C marketing, it is quick, easy and kind of forces you to be punchy i...
November 3, 2017
LinkedIn is one of the most used platforms in the B2B world and it is one of my favourites.
LinkedIn Marketing Solutions can help you engage with a targeted audience and build your thought leadership online.
To make an impact on LinkedIn
October 28, 2017
Are you using social media to market your business but you are not really sure how to communicate effectively with your audience?
Then this is the right video for you. Today I am going to give you a few tips on how and when to use Facebook to promote your products and s...
September 14, 2017
One of the issues that keep entrepreneurs awake at night is how to be faster and more effective at growing their businesses.
When it comes to business development, marketing can definitively support such growth.
A common challenge is: how can a business implement a faste...
August 9, 2017
August 8, 2017
August 6, 2017