January 17, 2018
Consumer PR denotes any activity that targets consumers. Corporate PR refers not to the audience, but to the subject, suggesting a focus on an organisation itself (source PR Week).
So, whilst Corporate PR looks at your brand reputation in the long run, Consumer PR focus...
December 21, 2017
In marketing we often talk about demographics to segment our target audience.
However, there are even more criteria that we can use to refine our segmentation, beyond age, location, profession, interest, etc...
These criteria include how our target audience uses the Inte...
September 29, 2017
How can you adopt an agile marketing approach?
Firstly, you will need an agile mind-set.
Think about transitioning from an orchestra (complex environment) to a jazz band (less complex and more improvisational). Not an easy transition, right?
To implement this transition...
September 14, 2017
One of the issues that keep entrepreneurs awake at night is how to be faster and more effective at growing their businesses.
When it comes to business development, marketing can definitively support such growth.
A common challenge is: how can a business implement a faste...
August 9, 2017
August 8, 2017
August 6, 2017
[Infographic] 10 Principles of Agile Marketing
May 10, 2018
The Key Elements of Strategic Public Relations
April 27, 2018
[Video] 5 Tips for Your Digital Marketing
June 15, 2018