December 21, 2017
In marketing we often talk about demographics to segment our target audience.
However, there are even more criteria that we can use to refine our segmentation, beyond age, location, profession, interest, etc...
These criteria include how our target audience uses the Inte...
December 14, 2017
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Thank you for listening.
September 22, 2017
Why is agile marketing relevant for your business?
With so much change driven by technology, marketers have to act and adjust their strategy at a very short notice and on multiple channels.
Although planning is still important, what is crucial is the ability to modify pl...
September 15, 2017
One of the issues that keep entrepreneurs awake at night is how to be faster and more effective at growing their businesses.
When it comes to business development, marketing can definitively support such growth.
Speaking with clients and attending conferences, I have com...
August 9, 2017
[Infographic] 10 Principles of Agile Marketing
May 10, 2018
The Key Elements of Strategic Public Relations
April 27, 2018
[Video] 5 Tips for Your Digital Marketing
June 15, 2018
How to Build Online Authority with Public Relations
May 1, 2018
All You Need to Know About GDPR