December 21, 2017
In marketing we often talk about demographics to segment our target audience.
However, there are even more criteria that we can use to refine our segmentation, beyond age, location, profession, interest, etc...
These criteria include how our target audience uses the Inte...
February 8, 2017
February 3, 2017
January 30, 2017
Social Media has become a key marketing channel for organisations around the world.
Today many social media platforms provide cost effective advertising functionalities that can help better reach your target audience.
Facebook, for instance, allows advanced targeting an...
January 27, 2017
Email marketing is one of the 5 Impactful & Cost Effective Marketing Activities.
So, how can we make it truly effective?
Here is some advise.
This is the most important asset.
Build your list using landing pages. These can be promoted on your website, soc...
January 25, 2017
Are you looking to boost your marketing in 2017?
Here are 5 impactful and cost-effective marketing activities you can implement to drive brand awareness and generate leads.
The most important asset for your email marketing is your client and prospect list...