[Video] 5 Tips for Your Digital Marketing
June 15, 2018
[Infographic] 10 Principles of Agile Marketing
May 10, 2018
How to Build Online Authority with Public Relations
May 1, 2018
All You Need to Know About GDPR
April 30, 2018
The Key Elements of Strategic Public Relations
April 27, 2018
[Infographic] 6 Tips to Make your Email Marketing More Effective
April 23, 2018
[Infographic] How to Use Social Media to Generate Leads
April 20, 2018
[Infographic] The Key Elements of Your Lead Generation Strategy
April 19, 2018
[Video] 6 Key Elements of Your Marketing Plan
April 11, 2018
[Infographic] 6 Key Elements of Your Marketing Plan
The Key Elements of Market Research for Your Marketing Strategy
April 6, 2018
December 19, 2016
Agile Marketing (AM) is becoming the new marketing buzz word.
So, what exactly is AM and how can marketers adapt to it?
AM is a marketing approach based on a few principles:
To respond quickly to change
To make small adjustments to your marketing rather than following a predefined plan
To iterate what has worked
To test your data with multi-factorial testing
To make small experiments and use new channels
To collaborate with other organizational functions
Nice! So, if these are key principles of AM, what mindset can marketers adopt?
There are a few good habits we can all learn from marketing modellers.
Here are 5:
Be iterative in your strategy - learn on the go and repeat what has worked
Do not work in a silo - make measurement everyone’s job within your organisation
Be decision-driven - use your data to support your decisions
Make your customers the focus of your marketing
Question your data as no model is perfect - there are often other factors at play...we are human after all!
And you, are you adopting an agile marketing approach?
Get in touch at email@example.com. Happy to help with your marketing!
Thank you for reading!