It is crucial to set up your audience before you start communicating.
This depends on the type of campaigns you are running and on your marketing objectives.
Generally speaking, your stakeholders can include:
Your company's senior management
Journalists and freelancers working for online publications, trade and / or mainstream
Bloggers and thought leaders
Social Media users. You can communicate on Facebook for B2C, LinkedIn forB2B, Twitter if you focus on buzz words and audience interests. We are going to talk about how to use Facebook, LinkedIn and Twitter for Your Social Media Marketing Strategy in another series of short videos
Awards and events organisers
Online Forums and Wikis
If you need any advice on how to set up your online PR strategy, feel free to get in touch at firstname.lastname@example.org