[Video] What is Online PR?

October 23, 2017

 

Online PR is a below-the-line marketing activity that uses online channels to increase brand presence and improve your brand image.

 

The main objective is to increase visibility and thought leadership by building long-term relationship with your key stakeholders.

 

There are key areas in Online PR:

  • Search. This is by attracting visitors to your site with content like press releases, blog posts

  • Buzz. This is by building and support your campaign momentum with promotions and special online events (for example webinars)

  • Engagement. This is by increasing the level of engagement with your audience through social media

  • Listen. This is done by monitoring online conversations and respond proactively especially in a case of crisis.

If you need any advice on how to set up your online PR strategy, feel free to get in touch at info@intelligoconsulting.co.uk

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