[Video] What is a Media Briefing Book?

November 22, 2017

 

 

A media briefing book is a set of information on:

 

• media outlets you are targeting 

 

• journalists' background and reporting style

 

• types of interview questions

 

 

How to build a media briefing book:

 

• Research past articles and recorded interviews

 

• Share info on how the journalists cover the topic

 

• Investigate the media outlet’s background (audience demo and psychographics)

 

• Find out potential interview questions in advance

 

• Questioning styles (fast or slow?)

 

• Review past interviews for a repeat question style

 

• Be aware of previous negative coverage of your company or product

 

• Gather personal info about the journalist

 

Have fun building one.

 

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