[Video] What is a Media Briefing Book?

November 22, 2017



A media briefing book is a set of information on:


• media outlets you are targeting 


• journalists' background and reporting style


• types of interview questions



How to build a media briefing book:


• Research past articles and recorded interviews


• Share info on how the journalists cover the topic


• Investigate the media outlet’s background (audience demo and psychographics)


• Find out potential interview questions in advance


• Questioning styles (fast or slow?)


• Review past interviews for a repeat question style


• Be aware of previous negative coverage of your company or product


• Gather personal info about the journalist


Have fun building one.


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