To make your marketing campaign a success it is important to consider the right metrics and understand the relationship between them. This will provide you with insights on how to adjust your campaigns in an agile way.
Before you consider the key metrics for your digital marketing campaigns, make sure you adopt an agile marketing approach where all your campaigns are ‘minimum viable campaigns’.
This means that you won’t need weeks or months, but that you are ready to launch in days and to measure effectiveness on the go so that you can focus on what works.
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