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What are the key elements of branding?

As we've seen in our previous blog post, branding is a process by which a business "creates a name, symbol or design that is easily...

What is branding and why it is so important for your business

There are many definitions of branding. In this blog you can find some of the most common ones to better understand what branding is

Marketing in the 'New Normal'

So what impact has Covid-19 has had on marketing?

[Video] 5 Tips for Your Digital Marketing

[Infographic] 10 Principles of Agile Marketing

How to Build Online Authority with Public Relations

Together with marketing, public relations are often tasked with the challenge of building brand presence and brand authority, especially...