Together with marketing, public relations are often tasked with the challenge of building brand presence and brand authority, especially online. This provides organisations with the right visibility among their main stakeholders to engage with the target audience.

Today...

The General Data Protection Regulation will come into effect on May 25 at which time organizations must be compliant.

Here are key aspects of such important regulation and what you need to know about GDPR if you work in marketing and public relations.

What is GDPR?

GDPR...

These are exciting times for public relations. With the rise of social media communications and the integration with digital marketing, PR is becoming more than before a strategic business function.

Public relations professionals are often required to demonstrate how PR...