In this paper you will discover what strategic public relations are, their key elements, who the main stakeholders are, how to lead your internal and external teams to provide the right support to your organisation 🚀
These are exciting times for public relations. With the rise of social media communications and the integration with digital marketing, pr is becoming more than before a strategic business. Public relations professionals are often required to demonstrate function how pr adds value at board level and what strategy to follow.
In this paper we present some key elements to consider to make enhance brand reputation and visibility, especially online.
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