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  • Writer's pictureRoberto Napolitano

Content is King: 5 Tips to Create Engaging Content for Your Marketing Strategy

Generating traffic and leads is number one marketing challenge for companies around the world.

What better way to achieve your lead generation objectives with engaging content to attract new customers?

According to Hubspot, B2B companies with blogs attract 60% more leads than those who don’t.

Content is King!

So, make sure that content is a crucial part of your marketing strategy.

Blogs, videos, social media posts, memes, infographics, press releases, white papers, memes, podcasts, guides, product reviews, interviews, e-books: these are just some of the most popular…you choose.

But what are the key factors to consider when planning your content marketing?

Here are 5 tips for you:

1. Your Marketing & Business Objectives

Do you want to generate new product awareness or build thought leadership in a specific sector? Is your main goal to generate leads?

2. Your Sector & Industry

See what your competitors are doing, what is working and how you can make your content unique.

If you are operating in B2B consider two facts:

  • videos make more than half of all web traffic

  • presentations are one of the preferred formats for companies seeking industry information and expertise

3. Your Audience

Segmenting your customers and prospects is very useful.

It will certainly help you understand their socio-demographics, their preferences, their habits and needs.

Align your content to these.

4. Your Content Distribution Channels

Where you promote your content also influences what type of content you produce.

Trends show that in the next year marketers will use more video and visual content on YouTube, Facebook, Instragram and Snapchat, raising star among millennials.

So get visual, use pictures and videos together with blogs and articles. This will also help boost your SEO.

5. Your SEO

How can content help your Search Engine Optimisation?

First, make your web pages fast loading. This will keep your visitors for longer and get you into Google’s ranking results.

Write effective webpages titles using title tags that reflect the content of your page and that include what is currently trending online. Search engines are looking for tags when crawling content online. Make them concise, clear and relevant to your audience.

Remember, content production costs time more than money! So have a clear plan and a timeline to keep things in check.

As ever, be agile and adaptable as content can change fast.

Good luck and thank you for reading.



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