In marketing we often talk about demographics to segment our target audience.
However, there are even more criteria that we can use to refine our segmentation, beyond age, location, profession, interest, etc...
These criteria include how our target audience uses the Internet and their habits and preferences when surfing the web.
We call these criteria 'webographics'.
So what are Webographics?
These can be criteria such as:
What sites our audience have visited and browsed in the past
Our customers' average connection speed
What computer platforms they use to browse the web, search for and buy products and services online.
This type of information can provide us with great insight on how to better design our marketing proposition and better reach our audience.
Thank you for reading.