[Video] 5 Ss for Your Digital Marketing Strategy

In their book titled ‘Marketing Excellence’, Chaffey and Smith (2001) developed the 5s of digital marketing to provide a more effective internet marketing strategy.

Their model is focused on increasing brand presence, client engagement and ultimately boosting online transactions through 5 objectives:

• Sell - > distribute your product and services online

• Serve - > provide value to customers

• Speak - > attract and engage customers with outstanding content

• Save - > help where customers save time and money via online channels

• Sizzle - > build and enhance your brand online

If you need advice for your digital marketing strategy get in touch today