• Intelligo Consulting

[Video] 5 Ss for Your Digital Marketing Strategy


In their book titled ‘Marketing Excellence’, Chaffey and Smith (2001) developed the 5s of digital marketing to provide a more effective internet marketing strategy.

Their model is focused on increasing brand presence, client engagement and ultimately boosting online transactions through 5 objectives:

  • Sell - > distribute your product and services online

  • Serve - > provide value to customers

  • Speak - > attract and engage customers with outstanding content

  • Save - > help where customers save time and money via online channels

  • Sizzle - > build and enhance your brand online

If you need advice for your digital marketing strategy get in touch today

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