Roberto Napolitano1 minAgile Marketing: Approach & MindsetAgile Marketing (AM) is becoming the new marketing buzz word. So, what exactly is AM and how can marketers adapt to it? AM is a marketing...
Roberto Napolitano2 minDigital Marketing & ROIWhat Metrics can Your Business Use to Measure ROI for Digital Marketing? American magnate John Wanamaker once said “Half the money I...
Roberto Napolitano2 min5 Tips to Make your Email Campaigns More EffectiveEmail marketing is still one of the most effective channels to acquire customers, and a cost effective one, according to recent findings...