Agile Marketing: Approach & Mindset
Agile Marketing (AM) is becoming the new marketing buzz word.
So, what exactly is AM and how can marketers adapt to it?
AM is a marketing approach based on a few principles:
To respond quickly to change
To make small adjustments to your marketing rather than following a predefined plan
To iterate what has worked
To test your data with multi-factorial testing
To make small experiments and use new channels
To collaborate with other organizational functions
Nice! So, if these are key principles of AM, what mindset can marketers adopt?
There are a few good habits we can all learn from marketing modellers.
Here are 5:
Be iterative in your strategy - learn on the go and repeat what has worked
Do not work in a silo - make measurement everyone’s job within your organisation
Be decision-driven - use your data to support your decisions
Make your customers the focus of your marketing
Question your data as no model is perfect - there are often other factors at play...we are human after all!
And you, are you adopting an agile marketing approach?
Get in touch at firstname.lastname@example.org. Happy to help with your marketing!
Thank you for reading!