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  • Writer's pictureRoberto Napolitano

Agile Marketing: Approach & Mindset

Agile Marketing (AM) is becoming the new marketing buzz word.

So, what exactly is AM and how can marketers adapt to it?

AM is a marketing approach based on a few principles:

  • To respond quickly to change

  • To make small adjustments to your marketing rather than following a predefined plan

  • To iterate what has worked

  • To test your data with multi-factorial testing

  • To make small experiments and use new channels

  • To collaborate with other organizational functions

Nice! So, if these are key principles of AM, what mindset can marketers adopt?​

There are a few good habits we can all learn from marketing modellers.

Here are 5:

  1. Be iterative in your strategy - learn on the go and repeat what has worked

  2. Do not work in a silo - make measurement everyone’s job within your organisation

  3. Be decision-driven - use your data to support your decisions

  4. Make your customers the focus of your marketing

  5. Question your data as no model is perfect - there are often other factors at play...we are human after all!

And you, are you adopting an agile marketing approach?

Get in touch at Happy to help with your marketing!

Thank you for reading!

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