Intelligo Consulting2 minStrategic PR: Key Elements to ConsiderThese are exciting times for public relations. With the rise of social media communications and the integration with digital marketing,...
Intelligo Consulting1 min[Video] What is a Media Briefing Book?A media briefing book is a set of information on: • media outlets you are targeting • journalists' background and reporting style • types...
Intelligo Consulting1 min[Video] What is Online PR?Online PR is a below-the-line marketing activity that uses online channels to increase brand presence and improve your brand image. The...
Intelligo Consulting1 min[Video] Online PR: Who are Your Stakeholders?It is crucial to set up your audience before you start communicating. This depends on the type of campaigns you are running and on your...
Intelligo Consulting1 min[Video] How Can you Make your Online PR More Effective?Online PR requires patience and a forward looking approach. Here are some suggestions to make your online PR more impactful: Be honest...
Roberto Napolitano2 minOnline PR for your Digital Marketing StrategyIn a previous post we introduced 5 Impactful & Cost-Effective Marketing Activities for your business. Relationship Marketing was one of...