• Intelligo Consulting

[Video] What is a Media Briefing Book?


A media briefing book is a set of information on:

• media outlets you are targeting

• journalists' background and reporting style

• types of interview questions

How to build a media briefing book:

• Research past articles and recorded interviews

• Share info on how the journalists cover the topic

• Investigate the media outlet’s background (audience demo and psychographics)

• Find out potential interview questions in advance

• Questioning styles (fast or slow?)

• Review past interviews for a repeat question style

• Be aware of previous negative coverage of your company or product

• Gather personal info about the journalist

Have fun building one.

© 2020 by Intelligo Consulting

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