PPC has become the must do for every digital marketing strategy whether you are in B2B or B2C, regardless of the sector you operate in.
When you plan for a 12 month PPC campaign or if you are appointing an agency to design that for you, look at these important stats:
Number of impressions
Cost per Click CPC
Click through Rate CTR
Leads
Sales
If you require advice on your digital marketing strategy, feel free to get in touch at anytime.
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