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  • Writer's pictureIntelligo Consulting

[Video] PPC Campaigns: key elements to consider

PPC has become the must do for every digital marketing strategy whether you are in B2B or B2C, regardless of the sector you operate in.

When you plan for a 12 month PPC campaign or if you are appointing an agency to design that for you, look at these important stats:

  • Number of impressions

  • Cost per Click CPC

  • Click through Rate CTR

  • Leads

  • Sales

If you require advice on your digital marketing strategy, feel free to get in touch at anytime.

Thank you for reading.

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