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  • Writer's pictureIntelligo Consulting

[Video] Crisis communication: key elements to consider

Crisis communication is a sub-specialty of the public relations profession that is designed to protect and defend an individual, company, or organization facing a public challenge to its reputation (source: Wikipedia)

The most important thing to consider in crisis communication is to be prepared.

Have a crisis communication plan before a crisis occurs.

In your crisis communications plan identify the following:

• possible scenarios, from bad to catastrophic

• emergency contacts within your organisation

• direct responsibilities and line management within your PR and C-level team

• what channels to use for any type of communications. Twitter is definitively different from a company blog, your media centre or your Facebook page.

• in your plan make a distinction between crisis and issue. Whilst crisis has long term effect on reputation, an issue is transient

• include an internal communication approach in your plan. Your team will need to be informed right away when a crisis occurs.

When a crisis occurs...

• it is easy to get reactive, so look at the long term and be proactive

• leverage all the positives that you can use to address the crisis

• involve senior management from the start

Should you require advice on how to plan your crisis communication approach, get in touch at

Thank you for reading.

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