These are exciting times for public relations. With the rise of social media communications and the integration with digital marketing,...

Statistics are fundamental to build your brand visibility and thought leadership. They are a powerful tool to gain interest from the...

These are exciting times for public relations. With the rise of social media communications and the integration with digital marketing,...

London could lose its position as PR European capital post-Brexit. So what are the main threats and opportunities? Threats International...

Interviews are a great opportunity to gain visbility. Before you are interviewed, it is key to prepare. So here are a few key principles...

If you are looking to appoint a PR agency to boost your brand, it is useful to have key criteria in mind. These can include the agency’s...

Consumer PR denotes any activity that targets consumers. Corporate PR refers not to the audience, but to the subject, suggesting a focus...

Crisis communication is a sub-specialty of the public relations profession that is designed to protect and defend an individual, company,...

Key questions to consider when designing your PR strategy are: • Who are you? What is your brand all about? • What are your mains...

Media Q&As are a set of key questions and answers that media will likely ask you when you are launching a new product or service, when...

If you are a spokesperson, a CEO or a media relations executive, then you must be aware of what ‘off the record’ means. There are 2 types...

A media briefing book is a set of information on: • media outlets you are targeting • journalists' background and reporting style • types...

It is crucial to set up your audience before you start communicating. This depends on the type of campaigns you are running and on your...

Online PR requires patience and a forward looking approach. Here are some suggestions to make your online PR more impactful: Be honest...

Writing a press release can be daunting and you may not have a lot of time to do so. You may be asked to include different angles from...

In a previous post we introduced 5 Impactful & Cost-Effective Marketing Activities for your business. Relationship Marketing was one of...

Are you looking to boost your marketing in 2017? Here are 5 impactful and cost-effective marketing activities you can implement to drive...