Consumer PR denotes any activity that targets consumers. Corporate PR refers not to the audience, but to the subject, suggesting a focus...

A media briefing book is a set of information on: • media outlets you are targeting • journalists' background and reporting style • types...

From a Cost Unit to Growing Your Business with Lead Generation and Brand Awareness!

Twitter is a great social media platform that you can use to increase your brand spread awareness and visibility, generate leads and...

LinkedIn is one of the most used platforms in the B2B world and it is one of my favourites. LinkedIn Marketing Solutions can help you...

Are you using social media to market your business but you are not really sure how to communicate effectively with your audience? Then...

One of the issues that keep entrepreneurs awake at night is how to be faster and more effective at growing their businesses. When it...

In their book titled ‘Marketing Excellence’, Chaffey and Smith (2001) developed the 5s of digital marketing to provide a more effective...