'Agile Marketing' has become the new key word in marketing strategy. An agile marketing approach is one that can respond quickly to...

If you are looking to appoint a PR agency to boost your brand, it is useful to have key criteria in mind. These can include the agency’s...

Consumer PR denotes any activity that targets consumers. Corporate PR refers not to the audience, but to the subject, suggesting a focus...

Crisis communication is a sub-specialty of the public relations profession that is designed to protect and defend an individual, company,...

PPC has become the must do for every digital marketing strategy whether you are in B2B or B2C, regardless of the sector you operate in....

In marketing we often talk about demographics to segment our target audience. However, there are even more criteria that we can use to...