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  • Writer's pictureRoberto Napolitano

5 Impactful & Cost Effective Marketing Activities

Are you looking to boost your marketing in 2017?

Here are 5 impactful and cost-effective marketing activities you can implement to drive brand awareness and generate leads.

Email Marketing

The most important asset for your email marketing is your client and prospect list. Leverage your list with meaningful communication on your products and services.

How can we build an effective list? One way is via lead forms in landing pages. Promote your landing pages on your website, social media, online ads and start generating leads.

If email marketing is time consuming, take advantage of marketing automation. This allows efficiency in segmenting your lists, scheduling your campaigns and receiving instant notifications.

Social Media Marketing

Social Media has become a popular channel. Most platforms offer cost effective functionalities to better reach your target audience. Facebook Ads, for instance, let you target your segments and highlight clear calls to action.

Before you start, do a digital audit to understand what channels are more relevant to your business.

Content Marketing

B2B companies with blogs attract 60% more leads than those who don’t.

To attract customers use engaging content. Make sure you have an editorial plan to create original content, whether blog or social media posts, webinars and press releases. Content is King!

Also consider 2 facts in content marketing:

  • videos make more than half of all web traffic

  • presentation slides are one of the preferred format for companies seeking industry expertise

Website & SEO

Make your web pages fast loading. This will help keep your visitors for longer and get you into Google’s ranking results.

Also, you may want to focus on your webpages titles using tags. Search engines are looking for tags when crawling content online. Make them concise, clear and relevant to your audience.

Relationship Marketing

Let’s not forget the power of relationships in marketing (i.e. PR, corporate communications and events). This is easy to implement, but you need to be patient as relationship building takes time. Results will follow!

Combine digital marketing with online PR, leverage your social media channels and website to share great content. Engage with the media, business stakeholders, industry influencers and thought leaders to make your message resonate where it needs to. Prepare your team to be open and available to be your brand ambassadors.

Be agile and dedicated, go fast to market and adopt a nimble approach.

Above all, have your marketing objectives clear and align them to your marketing activities. Good luck!

Thank you for reading!

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